Current

• Marketing Manager at Mozilla Corporation

Past

• Education Field Marketing Specialist at Adobe Systems
• Marketing Contractor at Self-Employed
• Marketing Project Manager at Stanford University

• Marcom Project Manager at Seagate Technology LLC
• Campus Rep, Special Projects & Operations at Apple
• Member at Apple Campus Group Advisory Board
• Higher Education Marketing Intern at Apple

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4 more...

Education

• Rochester Institute of Technology

Recommendations

30 recommendations

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Blog
• My Resume
• My Company

Summary

Dynamic young woman with experience in marketing, communications, print/publishing, and project management.

• Extreme attention to detail.
• Strong project management skill set.
• Excellent communication and organizational skills.
• Ability to learn new skills and technologies quickly.
• Extensive team and leadership experience.

Looking for a relaxed company in a positive environment where I can put my skill set to use.

Specialties:

Experience

• Marketing Manager

  Mozilla Corporation

  (Privately Held; Computer Software industry)

  June 2009 — Present (1 year 4 months)

  • Coordination of the Mozilla events program including leading the logistics and planning on all Mozilla sponsorships while working with designated product leads to ensure strategy and successful execution on-site. Development and maintenance of content and collateral for community members to involve themselves in Mozilla events (i.e. Spread Firefox Education Toolkit)
  • Primary contact for the Mozilla Store under Merchandise Mania and the internal swag stores with Powertex and Merchandise Mania. Also lead all swag quoting, production and approval for general Mozilla events including outreach with external vendors.
  • Coordinate and work with community members and volunteers worldwide on local events and activities. Also continue to recruit new community members and drive them to participate in the Community Marketing Activities.
  • Support all Firefox releases and campaigns with outreach to involve community members and any necessary support.

• Education Field Marketing Specialist

  Adobe Systems

  (Public Company; ADBE; Computer Software industry)

  November 2008 — May 2009 (7 months)

  Develop and drive marketing plans, programs and events specific to higher education North America Field Marketing.

  • Drive quarterly education eSeminar Series production, managing content and speaker selection, registration website, list trades, and final evaluation of attendance.
  • Manage education prospecting call program including sourcing lists, developing topics and creating materials used by all sales reps.
  • Work with external vendors to create web and print collateral for Adobe campus events.
  • Manage higher education regional event selection, registration, participation and evaluation.
  • Coordinate marketing material distribution and product giveaways with sales reps.
  • Keep assigned buckets on field marketing education budget up-to-date.

• Marketing Contractor

  Self-Employed

  (Marketing and Advertising industry)

  July 2007 — October 2008 (1 year 4 months)

  Work with companies and individuals to complete marketing initiatives including project management, print and web collateral development.

  • David Pogue’s Switching to the Mac: The Missing Manual, Leopard Edition: Print production and layout.
  • Juniper Networks: Assisted their service marketing department with the production of marketing collateral, webcasts, and newsletters in preparation for their all-hands team meeting.

• Marketing Project Manager

  Stanford University

  (Educational Institution; Higher Education industry)

  April 2008 — August 2008 (5 months)

  Responsible for planning and executing multi-faceted marketing campaigns to develop and attract audience members to Lively Arts’ events.

  • Collaborate on creation and production of Lively Arts promotional collateral and advertisements.
  • Ensure content and design of collateral is compatible with marketing and sales goals.
  • Successfully secure bids from printers and mail houses while tracking projects through all stages.
  • Manage marketing production schedule and relationships with outside freelance designers and external agencies.
  • Coordinate media buys with radio, newspaper and magazine vendors.
  • Successfully manage Lively Arts’ $750K+ advertising budget.

• Marcom Project Manager

  Seagate Technology LLC

  (Public Company; STX; Computer Hardware industry)

  January 2007 — July 2007 (7 months)

  Managed the execution of integrated marketing communication programs and activities by working with external agencies, internal creative and web services teams for the Global Marketing Group.

  • Responsible for execution of deliverables with external agencies, schedules and budgets of global awareness campaigns accounting for 70% of Seagate business in the next 2 years.
  • Worked with Americas Channel Marketing to execute and project manage web and print projects.
  • Communicated with global marcom, internal departments, and regions (AMER, EMEA, APAC) to track initiatives and campaigns ensuring global alignment.
  • Drove the Seagate Partner Program (SPP) Newsletter which is distributed to over 50,000 customers monthly.
  • Managed the monthly collection of marketing articles for the internal Sales Connection Newsletter.
  • Worked with web team to drive content updates for the internal marketing portal for sales employees.

• Campus Rep, Special Projects & Operations

  Apple

  (Public Company; AAPL; Computer Hardware industry)

  November 2003 — September 2006 (2 years 11 months)

  Responsible for driving higher education individual and institutional sales while working with the Campus Rep Program and Marketing managers to create print materials to support over 600 nationwide sales students.

  • Created and managed viral, online and print marketing programs via flyers, posters, direct mail and landing pages for universities in Western New York.
  • Produced and managed production of collateral covering sales best practices, equipment acquisition, demo rentals, hiring and termination policies for Campus Reps.
  • Project managed creation and print production of the Campus Rep Program reference management handbook.
  • Worked with Apple departments, university staff, external vendors to plan and execute large-scale campus events.
  • Responsible for coordination and schedule management of programs and events with internal and external parties.

• Member

  Apple Campus Group Advisory Board

  (Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

  October 2003 — May 2006 (2 years 8 months)

  Provide campus user group feedback to Apple, discuss campus group issues, consider future strategies and provide resources and support to college and universities as they create their own groups.

• Higher Education Marketing Intern

  Apple

  (Public Company; AAPL; Computer Hardware industry)

  December 2004 — February 2005 (3 months)

  Assisted group with student-facing programs and strategies including website content development, competitive analysis, and the student evangelist program.

  • Created first Operations Handbook to assist training Account Executives on how to manage Campus Reps.
  • Answered all email communication from student@apple.com relevant to education marketing programs.
  • Prepared all podcasting content/collateral for EDUCAUSE NLII Conference in New Orleans, LA and Houston, TX
  • Compiled research on iPod third-party solutions for distribution to higher education marketing executives.

Education

• Rochester Institute of Technology

  New Media Publishing , New Media Publishing (Major), Communications (Concentration) , 2002 — 2006

  Bachelor of Science; GPA 3.8
  New Media Publishing Major; Communications Concentration
  Graduated Summa Cum Laude in the RIT Honors Program

  Activities and Societies:

  RIT Concert Band, MacRIT, Golden Key International Honour Society, RIT Honors Program, Nathaniel Rochester Scholarship Receipient

Additional Information

Websites:

• My Blog
• My Resume
• My Company

Interests:

Wine tasting, Enjoying California, Missing the East Coast, Artsy Craftsy Stuff, Beach, Interior Decorating, Traveling, Learning New Languages and Meeting New People

Groups:

•    Adobe Alumni
•    RIT Alumni Group - Rochester Institute of Technology
•    Rochester Institute of Technology Alumnus
•    Mozilla Community
•    Rochester Institute of Technology - College of Imaging Arts and Sciences Alumni
•    Social Media Marketing
•    Official RIT Alumni Association
•    Apple - Current and Former Employees
•    RIT Alumni Association
•    Seagate
•    Mozilla Campus Reps

Honors: