Sarah Doherty

Always thinking. Always dreaming.

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  2. Firefox 3.6 & Personas: What’s Your Style?

    First off – happy download day!  Go grab a brand new shiny copy of Firefox 3.6!

    This is my second product launch since coming onboard at Mozilla.  Product launches normally involve lack of sleep and getting into the office super early.  This launch was special for me because I got to be involved in two really cool projects:

    1. Air Mozilla Streaming during Launch
    2. Personas: What’s Your Style? Photo Booth

    Air Mozilla Streaming During Launch

    We wanted to create a collaborative way to share the excitement of our 3.6 launch with the community.  Thanks to the help of Mary, Asa, Jono and Atul we were able to pull together 2.5 hours of great content on Air Mozilla.  We had cameras broadcasting both the Toronto and Mountain View offices, which allowed people to ask questions through the IRC #airmozilla channel.

    In addition to the action between Toronto and Mountain View, Jono hosted a number of wonderful 5-10 minute interviews.  Some of the interviews we conducted were:

    • Firefox Engineering – Crashkill & Improved stability with Damon Sicore
    • Evangelism – Chris Blizzard
    • Web Development – Plugin Updater with Mike Morgan
    • Marketing – Melissa Shapiro (PR) and  Tara Shahian (Making of the Personas video & “What’s your style campaign?”)
    • Build and Release Engineering with John O’Duinn and Lukas Blakk
      • A look at our process
    • Personas with Ryan Doherty and Myk Melez
    • Firebug with Rob Campbell – v1.5 released and compatible with 3.6!
    • QA with Tony Chung and  Juan Becerra

    This was a lot of fun and got the entire community involved.  We peaked at around 200 people watching through our air.mozilla.org stream and I am looking forward to putting together something similar for our next launch!

    Personas: What’s Your Style? Photo Booth

    One of the new features of Firefox 3.6 is that Personas are baked into the browser.  This allows you to easily customize your web browser right “out of the box”.  Thanks to a few of our amazing marketing community members, we started a pretty cool campaign where you can take a photo of yourself with your favorite Persona.

    I spent part of today wrangling fellow coworkers to pose with their favorite Persona by setting up a MacBook Pro with an iSight camera and using Photo Booth to grab photos.  This was a very easy to way to get everyone involved and we got a great collection of photos!  Check it out:

    This setup can easily be duplicated anywhere – think coffee shops!

    For more information on this check out the Spread Firefox page (and while your at it watch our cool Personas video!)

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    1. Mac Laptop News » Blog Archive » News: “Sarah Doherty: Firefox 3.6 & Personas: What’s Your Style?” said on January 22, 2010 10:11 PM:

      [...] Sarah Doherty: Firefox 3.6 & Personas: What’s Your Style? on Planet MozillaTopics: ISight, MacBook Pro, Photo Booth, MacBook [...]