Sarah Doherty

Always thinking. Always dreaming.

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2. AIM Buddy Icon

   • Monday, April 11, 2005 at 11:42 PM
   • | IN: Marketing
   • | 0 Comments

   In this day and age who doesn’t use some form of AOL Instant Messenger? Personally I float between two different clients, Adium and iChat. One of the neatest features of AOL Instant Messenger is buddy icons. Buddy icons are a truly awesome form of viral marketing. 50 X 50 pixels is a small amount of space, but companies seem to load lots of information into these colorful squares. Logos, product designs, artist images are all great ways to get the word across. Buddy icons force companies to simplify their image and messaging, so there is no confusion in the product/service being pitched. The best part about buddy icons is that if one person has the image, everyone sees it. Free, and viral. Perfect.

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