Sarah Doherty

Always thinking. Always dreaming.

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  2. Viral Marketing: Defined

    What is viral marketing? Well, according to Wikipedia viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness.

    The term “viral advertising” refers to the idea that people will pass on and share cool and entertaining content; this is often sponsored by a brand, which is looking to build awareness of a product or service. These viral commercials often take the form of funny video clips, or interactive Flash games, images, and even text.

    Viral marketing has become very popular because of its ease of use. There are many companies that use this method to sell and advertise their products. Want to know more? This article kicks ass.

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