Business to Business or Business to Consumer? Those are the words that everyone is asking as they decide what type of eMarketing strategy will help their business gain recognition and churn in more money.
I can’t imagine working at an eMarketing firm. Opt-in email lists, pay-per-click search engines are not my thing. But who am I to be talking? I have eMarketing on my web site with Google Ad Sense. I guess the idea of generating some extra dollars, and seeming “official” tempted me.
I wonder how many other companies are going with e-marketing not because they need it, but because they feel it’s the way to go. So businesses beware- look at the options, and validate if they are worth the time and money before you “opt-in”.